The video producers with
cinematic persuation skills.
download "the business of business video"
for free, instantly - after you contact us.
"Perhaps the most informative thing i've ever
read on the reality of video production and
the facts of real world advertising."
Steve Bennett, NYC
we tell stories that move people - 844-811-5200
We are a creative team located in Hartford, Connecticut. With film production and ad agency experience, we have a singular obsession: emotional impact. If you want to tell a story that gets your audience to act, perhaps we could help.
Humans are an odd lot. We crave to hear logic but are moved to action by our emotions. Neuroscience makes more discoveries in a year than any one individual can learn in a lifetime. The science of "belief triggers" is our business.
A good message worth sharing is only as good as the face sharing it. From aesthetics to credibility, proper casting is essential. Not all roles require a star, but each role must be played by the actor most suited for maximum impact.
It is hard enough to build an emotional roller coaster into a two hour movie. Our commercial clients task us to pull it off in 30 seconds. Communicate with impact. We are film, advertising psychology, and business veterans.
Anyone can shake things up. Shaking things so everything falls where you planned, is a science. We are lucky to have a very specific combination of skills, which help us deliver what our clients need, and more.
Our parent company has mediated the sale and M&A of over 400 businesses in over 30 industries. We have seen what works, what doesn't, and why.
With active divisions in diverse commercial areas, we practice the principles we share to further our own success. We literally practice what we preach.
Good ideas don't happen in a vacuum; they require exposure to a constant stream of information through multiple input channels. We're international.
Our most content clients are those who are not afraid to experiment in a controlled environment with new variables until we find "killer" combinations.
Who We Are
Our success depends on the strength of our team. The people behind Hartford Film Academy.
Our long term success with smart database driven direct mail and email campaigns, better than VDP, combined with our professional cinema production skills, make HFA the provider of choice when you want to get the most impact out of your ad budget. We routinely do for all our clients what is elsewhere possible only on the highest budgets.
We Are Obsessed with Perfect Footage
Some of our most requested services are operator and equipment rentals for production of high end TV spots and for movie production. The equipment most often requested is the computer controlled cinema drone, the 32 foot robotic jib, and the three axes motion control robot. The secret to good footage is perfect motion and composition achieved by an experienced operator.
We write TV ads, infomercials, documentary skeletons and movies mostly; we also write ad copy.
Visual media works best when everything in your shot has a reason and a purpose.
Lighting, blocking, rehearsing, sound effects, visual effects, camera angles, actor performance.
Every project is part of a larger strategy. As such, it has to fit in with your complete vision.
— Through Intuition, Emotion, Perception, Neuroscience —
— Wield the tools to turn your ideas into peoples' desires —